While Google set out to help people discover and access all the world's information, doe people sought to manipulate that system by tinkering with the way the search engine reads and ranks their pages. What this causes, in turn, are search results that don't always reward the correct websites. Case in point: If your site writes an original story and a site with better SEO optimization aggregates it, that site will get seen more love from Google. Doesn't seem fair, does it?