Hunter Moore in the founder of the revenge porn site, "IsAnyoneUp?" Moore founded the site in 2009 after a bad break-up, and says the idea came to him from a woman who continuously sent him nude pictures. He obviously did the next ethical thing and created a blog to host the nude photographs, and invited anyone else to upload nudes of their exes. Moore proclaimed himself to be a "professional life ruin-er." The site was taken down and now redirects to BullyVille.com, but the damage had already been done.