Like it or not, social media is a conduit to consumers' shopping habits, and businesses are eager to hear the conversation.

But according to a new infographic by NetBase and J.D. Power and Associates, most consumers find the practice intrusive, except when they need something. 

It's a classic catch-22, where over half (51 percent) of consumers would love to talk smack about a company without being heard, but 58 percent want a prompt response to complaints. What's more, 48 percent of study participants said companies should listen to improve their products and services. 

Check out the infographic for yourself, and if you're an entrepreneur, read LinkedIn writer Brian Solis' tips to improve your strategy here

[via VentureBeat]