Domino's Pizza is taking a more visual approach, so they'll be opening open pizza kitchens at various locations. According to AnnArbor.com, Domino's will create these stations will customers will be able to watch employees toss their pizza, all as part of an effort to boost sales by re-branding itself. 

CEO Patrick Doyle believes that customers enjoy watching their pizza be prepared, so Domino's wants to make it easier for customers to thoroughly enjoy the experience. Domino's is also launching a "grab and go" menu at Ann Arbor, MI and Seattle, WA locations.

You have to do what you have to do to stay competitive, right?

[via Eater]

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