"After tinkering with the revisions and the editing, I realized that it would work as a book. Then, I figured out a way to publish it that would be low-risk. I wouldn't have to dump a fortune into it. Once I figured that out, I made an announcement on Reddit saying I was going to write a book. I set up a mailing list and a Facebook page so people could keep up-to-date with my stuff, so I wouldn't have to keep coming back to NoSleep and making obnoxious posts.
"A couple people in the comments said I should make a Kickstarter to cover the costs. There were some costs involved, but nothing too crazy. I didn't have to buy a printing plant or anything, but I had to buy my own ISBNs, pay people for the artwork, get proofs done and shipped to me. I calculated that it would cost me about $1,500. At first I was really against doing the Kickstarter because the cost wasn't prohibitive—it wasn't like I couldn't swing that on my own. But people were really insistent that I at least consider it, so I realized there was no reason not to do it. It seemed like it would be fair for everybody.
"It turned out to be way more successful than I ever imagined. I was having conversations with a friend, D.R. Tuzzeo, who designed the covers and all of the images associated with this book. Before the Kickstarter launched, we were talking and I said how I'd need the $1,500, but that I wasn't sure if that seemed like too much. I'd say, 'I don't know, maybe I should just set it at $1,000.' The way Kickstarter works is that if you don't meet your goal, you don't get any of the money. So I said to him, 'I'll just set it at $1,000, so I can then get the ISBNs and pay you, and I'll be OK from there.' It took some convincing to get me to bump it up to $1,500, but then I ended up doing ten times that, which was just crazy. It ended just short of $16,000.
"It wound up being the best idea because, on top of it being successful, it got me to do some things in terms of design and how I approached the book itself. It put me on a time table that I otherwise wouldn't have had. I knew I had the cover ready by this day, and I had to have the revisions done by this day, and that helped me."