3. Kate Moss
Moss is well known for promoting the heroin chic look in modeling, and advancing the popularity of the size-zero body type. She's also well known for snorting five lines of coke in 40 minutes at a Babyshambles recording session (which was captured on camera and published in the Daily Mirror).
After the incident, H&M and Burberry dropped her as spokesperson, and Chanel chose not to renew her contract. Yet, after a successful stint in rehab, Moss regained her modeling fame. It's as if the past never even happened.