Quote: "A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa."
Date: 6/15/2010

Writer David Kirkpatrick quoted Mark Zuckerberg in his book, The Facebook Effect, as the social media king discussed the rationale of creating the social site's News Feed feature. Zuck helped us comprehend the human motives and instincts of today's society. However, he could have used a less-sensitive parable to better express the concept-one that didn't highlight a continent with a high mortality rate. Some took offense to the remark as Africa started suffering from its worst drought in nearly 60 years.