We don't know what Samsung has planned for its two-minute Super Bowl ad, but if this quick sneak-peek is any indication, it's going to be amazing. Entitled “El Plato Supremo,” the humorous 60-second spot features Seth Rogan, Paul Rudd, and Saul Goodman as ad men trying to come up with Samsung's commercial for NFL's big game. If you're wondering what the best-selling mobile phone company and football have to do with "the big plate," well, you'll just have to watch for yourself.
When Samsung's full Super Bowl ad, "The Big Pitch," airs this Sunday, viewers will have the opportunity to vote on their favorite moments and win prizes via Twitter by using the hashtag "#TheNextBigThing."
“The anticipation of Super Bowl ads creates a unique consumer experience,” said Todd Pendleton, Chief Marketing Officer of Samsung Mobile. “The Next Big Thing campaign has allowed us the flexibility to tap into significant cultural moments and relevant conversations while showcasing our innovation.”
The commercial is just the latest in a year-long run of excellent ads from Samsung and 72andSunny featuring the Galaxy S III, the Galaxy Note, and Galaxy Note II. We all remember the humorous "Work Trip" commercial, as well as the great "LeBron's Day with the Samsung Galaxy Note II," which featured the NBA MVP using the smartphone-tablet hybrid.
Check out the commercial above.
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