Facebook's been desperate to wring more money out of its users ever since it went public last year.
And in another move to gin up more revenue, the company unveiled The Facebook Card on Thursday. The physical gift card ties into Gifts, another revenue stream, but unlike the gift cards collecting dust in your closet, the Facebook Card lets users put money for multiple stores on one card. For example, you can give Joe $5 to spend on a T-shirt and another $11 to buy himself dinner. He won't need to use separate cards.
The Facebook Card can be purchased on Facebook.com and managed online through the smartphone app. Send the card to someone and they'll receive a push notification that it's on its way, and then be prompted to enter their mailing address. Once they have it in hand, they can refill the card whenever they like, similar to Starbucks' card.
In an earnings call yesterday afternoon, CEO Mark Zuckerberg said Facebook Cards will roll out in the next several days. But don't expect to be wowed by the store selection: So far, only Target, Jamba Juice, Sephora and The Olive Garden are on board.
[via All Things D]
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