What Your Son Will Say: Why did you and your friends willingly roll in those mud puddles?
What We Say: There's a lot of money to be made making those who live in the safe confines of suburbia or cozy apartments feel dangerous in a well-controlled environment. Tough Mudder is just the latest example of this.
Strap on a colored bandana and a ripped tank top and you too can find yourself knee-deep in muddy, well-regulated adventure in no time. We won't go as far as to say that people will go back to actually adventurous things like mountain climbing or kayaking, though. Still, some new risk-free risk will very likely emerge to help weekend warriors feel something again in no time at all.