Date: 2011

The CBS president and CEO claimed Jobs approached him sometime in 2011 with the idea of a subscription content service, which would coincide with Apple’s rumored iTV hardware. Moonves took it upon himself to son the tech visionary. “I told Steve, “You know more than me about 99 percent of things but I know more about the television business,” said Moonves. However, his primary reason for skipping on the deal hinged on concern over the network’s existing revenue streams being rattled.