A.k.a. It goes by no other name.
Why? Because there's unspeakable evil, and then there's speakable evil. Here we have evidence of the latter. Why we let this child-demon suck our braincells through the television until we're half-past Walking Dead-like zombietards doesn't matter any more. All that matters is that we stop it before we're literally unable as a society to make it to 2014 because she's made us too stupid to read even the most basic calendar.