Google made a strategic acquisition late last week when it bought e-commerce company BufferBox for $17 million.
Based out of Waterloo, Ontario, BufferBox is an easy-to-use solution for online shoppers who have conflicting schedules allowing deliveries at home. Similar to the newly launched Amazon Lockers, BufferBox offers parcel pickup at select locations.
The 21 month-old Canadian company currently has close to 100 pickup locations in Canada, but now, under the Google umbrella, its planning for a much larger expansion. Transit stations, grocery stores and even partnered retail stores will be designated BufferBox location sites.
On the company blog, BufferBox expressed its excitement about joining Google:
None
Do you think Google can successfully infiltrate Amazon's online shopping empire with its recent acquisition?
[via Fast Company]
