Starting today, ESPN's college football account @ESPNCFB will be rolling out a new feature: embedding video streams of instant replays into its tweets. Their trial run will last until January 15th. According to Adweek, a representative for Twitter rep informed them that the clips would last 30 seconds or less and would be preceded by a 5-8 second ad from their sponsor, Ford.  

With highlights and instant replays coming to a smartphone near you, is TV's purpose becoming more and more obsolete? 

[via CNET]