Years Active: 1968-1995
Wares: Young men's clothing and shoes
It was never about chess. Chess King kept you clothed with faddish styles that, though they ultimately couldn't save the company, were adored by a select few in the early part of the decade. Chess King launched in 1968, selling clothing aimed at young men with a commitment to loud colors and weirdly placed stripes. The clothes only became more, well, "highly recognizable" as the decades wore on. If you dipped yourself in some now, you'd be hailed as a genius.