Year: 2006
Location: Torrance, CA

It got ugly at the Del Amo Fashion Center when the standard gift certificate giveaway went awry. Rather than just hand them out as in years past, mall management decided it would be a good idea to drop 500 gift certificate-filled balloons from the ceiling to over 2,000 overzealous people. What else could happen other than complete mayhem?

People began fighting as if it was raining dollar bills from the heavens, and 10 people were hurt, including an elderly woman. Asking people to behave like civilized human beings is too much sometimes.