McDonald's is about to give customers more options by revealing three new Quarter Pounders. One will feature habanero ranch sauce, white cheddar, and bacon; the remaining two will be cheeseburgers with different calorie counts plus slices of red onion. McDonald's is hoping that this variety will help increase sales and satisfaction.
Tris3ct president Tim Nelson explains the decision here:
“Anything that brings the focus back to core products brings the focus back to bundled meals,” Nelson said. “If you innovate around your signature equities and do things that, while they bring new news to those products, can sell Extra Value Meals, you can work back to … getting customers in the habit of buying core products as part of a meal bundle, as opposed to a la carte….McDonald’s is lucky in that they’ve never played this card, and they’ve had the Quarter Pounder for how long? It’s fortunate that they have something that could be so substantially incremental to their offering and value perception.”
The chain is currently testing the new sandwiches, and plans to introduce a 260-calorie McMuffin made of egg whites in January.