Game: Uncharted 2: Among Theives
What Makes Him Bad: Searching for Shambhala for personal gain. Typical.
What Makes Him Cool: He simply doesn't care who he uses to get what he wants.

Zoran Lazarevic sought out the lost city of Shambhala in order to further his own selfish goals, and in doing so cemented his role as one of the most twisted villains in the Uncharted mythos. Never above methods such as mass murder or torture, he'll squeeze the life out of every living thing he comes into contact with until he's gotten what he wants.