Twitter is looking to solidify its role as the Internet's information center. In a recent blog post, it announced that over 2,000 clients utilize the new Cards feature that allows advertisers to post expandable tweets with more content.
Amazon, CNN, and Fandango are just a few companies that take advantage of expandable tweets. Twitter offered some insight into the feature on the it's blog:
"Today there are more than 2,000 ways to bring more interactive and engaging Tweets to your stream –– on twitter.com, as well as Twitter for iPhone, Android and BlackBerry.
When you click a Tweet that contains a link to a partner site, the Tweet will expand, and you’ll be able to see more content directly within it."
Check out an example of an expandable tweet from CNN here. On top of the tweet, video clips can now be viewed directly on Twitter.
Great, now we have even less of a reason to leave Twitter.