Where: BusinessWeek, May 25, 1998

Making consumer friendly products was the backbone to Apple's success; but it's harder than it appears. In a recently discovered 1983 speech at the Center for Design Innovation, Jobs envisioned a "computer in a book" that the owner could learn to use in 20 minutes. A very simple concept on its face; however if his vision in fact was the iPad, then that vision took nearly 30 years to execute.