Reverb Publishing had a bit of fun yesterday with a marketing stunt that promised to save countless kittens with a generous donation to the Humane Society—but only if Handyman Studios' Edge of Space got voted into the top 10 Steam Greenlight games.
As one of our own commenters pointed out, that kind of incentive may very well be against Steam's ToS. But perhaps more importantly, it came off as kind of sleazy—the press release seemed to make it very clear that the money would only be donated if enough Steam users voted for Edge of Space.
But now Reverb has issued a clarification: "Hey everyone! There has been a misunderstanding on the marketing side of Edge of Space. We do not support guilt voting in any way and our sincere apologies go out to anyone who felt that way. This was meant in fun, if anything, Reverb's intent was to add a bonus; if we can make it to the top 10 by the 15th, we will help out a worthy cause. Understand that there is some dark humor in the game and they wanted to play off of that. We love CATS!!! That's why we have them in our game to begin with! We have sugar bears too!!! So we like exotics."
And Reverb's VP of Business Development Doug Kennedy even wrote in the Greenlight comments section that the donation of $5,000 to the Humane Society had been assured even before the marketing promotion was approved. So those kitties are getting saved no matter what. Will that change your vote for Edge of Space?