In an effort to stop the bleeding of customers to online competitors like Amazon, Best Buy will extend its price matching policy to cover online retailers, according to a new report in the Wall Street Journal.
This holiday shopping season, if customers can show that an online retailer is offering a particular product on sale at a Best Buy for a lower price, Best Buy will honor that price in an effort to keep the customer in store and secure the sale. Increasingly, visitors to Best Buy (and other brick-and-mortar retailers) have been scoping out products in the store only to later purchase them for cheaper online, a process known as "showrooming."
Additionally, if a product is out of stock, Best Buy will ship it to a customer's address free of charge. The offline vs. online retail wars are about to get really interesting.