Best Buy plans to sell an Android-based tablet dubbed the "Insignia Flex" as a direct competitor to Amazon's Kindle Fire and the Google Nexus 7. The tablet, which was recently revealed on Best Buy's Facebook page, will feature a 1 GHz dual-core processor, a 9.7-inch screen, and allegedly have 10 hours of battery life.
Though there's been no word on pricing, a Reuters source says the Insignia Flex will retail between $239 and $259 when it hits Best Buy shelves on November 11.
Amazon's Kindle Fire HD and Google's Nexus 7 tablets are strategically priced at $199 each. Microsoft just allowed pre-ordering for its first tablet device, Surface. And tablet kingpin, Apple, is set to announce a mini version of the iPad on October 23. So, how will Best Buy compete with such strong competition? Is the Flex's price tag too steep to move units?