Year it was supposed to blow: 1998
What happened: Not to be confused with the DiVX codec, DIVX was a rental disc that was marketed by Circuit City. Here’s how it’d work: You would rent a movie on a DIVX disc for $4, go home and watch it on your DIVX player which was connected to a phone line. Once the 48-hour viewing window was up, the user had the option of paying more via their DIVX account to continue watching that movie It’s like the iTunes Store rental for movies but with a physical disc, and you had to have a special player. It’s no wonder it lasted slightly longer than Kim Ks marriage.