For our Shots Fired video series we will be profiling the best photographers using the best cameras in the coolest locations. 

Video by Jonathan Lees

If you ask 10 different photographers what makes a great photograph, you'lll surely wind up with 10 different answers. However, there are three constants: a subject, a photographer, and a camera. For our new series, Shots Fired, we wanted to put the hottest cameras in the hands of the best photographers and let them loose to shoot whatever subjects their hearts desired. 

First up we have Zack Arias, an editorial and commercial photographer based in Atlanta who describes his style as "simple, straightforward, bold, classic, true, and straight from camera." His work has been featured in TIME, USA Today, and AFP. He's also done some work for Sony Music, BMI, and Elektra. His resume is serious. You can head to his personal site to learn more. 

For the first episode Arias brings along one our favorite cameras of the moment, the retro-styled, fully manual, ICL Fuji X-Pro1, and takes us on a tour of his native ATL.