In this developer diary for NBA 2K13 fans are treated to a behind the scenes look at the shoe creator function in the game.
The shoe creator function allows players to customize their teams' kicks with more brands, visual improvements, and the option to create and purchase your own shoes from Nike. Read that last part again, you can create your own shoes, Nike sends you an email, you pay Nike, and you have your own custom, one-of-a kind sneaks.
Other unlock-able customizations are available in the 'My Team' mode. The better you do with your team, the more tweaks you can make to your style. Watch the video and let us know what you think on Twitter.