Prior to the Civil War, the center for theater and hotels in New York was south of 14th Street along the Bowery. As the city expanded abruptly in the economic boom brought by peace, much of this moved north, to above 23rd Street. “The Line” as it was known, was centered on Broadway, between 23rd and 34th, and with the introduction of the electric illuminated signs, it was soon also known as the “Great White Way.” When the theaters moved north again to the area around Times Square, that name moved along with it. The other nickname, however, that the neighborhood itself earned, remained.