Google Purchases Instagram Rival Snapseed

Google is preparing the take Facebook head-on.

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Complex Original

Image via Complex Original

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Google has made a strategic move in its quest for social network dominance with the acquisition of digital photo editing service Snapseed. With Snapseed, Google is likely to integrate more photo-sharing elements in its growing social network Google+. 

Snapseed is the bread and butter of San Diego based developer Nik Software. Unlike Facebook's highly publicized multi-million dollar purchase of Instagram, Google has not disclosed how much was spent on the purchase.

Snapseed was named "application of the year" in 2011 by Apple and Nik Software reports that they have 9 million users between the iPhone and iPad app. Look out for some interesting updates on Google+ in the upcoming weeks once the app is integrated with Google's services.

Google+ currently has 400 million subscribers on the network according to Google executive, Vic Gundotra. In a recent post by Gundortra, he claims the social network gains about 100 million users every month.

[via My Broadband]

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