What's more important than zombie apocalypse preparedness? If you said "nothing," congratulations, you're right! If you said anything else, on the other hand, maybe take some time and really rethink your priorities in life, because zombies are a totally important threat to be versed on. Hey, the CDC agrees! And if it's good enough for the federal agency under the control of the U.S. Government that develops and applies disease prevention while simultaneously protecting public health and safety, it's good enough for us. Swine flu? Who cares. Drop mic.
No, really, the CDC is totally into this zombie stuff. So much so that another agency under the government, FEMA - that is, the Federal Emergency Management Agency - is praising the CDC's move to devote the whole month of October to learning more about the hungry undead. "Zombie-preparedness messages and activities have proven to be an effective way of engaging new audiences, particularly young people who are not familiar with what to do before, during or after a disaster," said FEMA's Danta Randazzo. "It's also a great way to grab attention and increase interest in general."
Apparently, according to ABC News, FEMA is considering adopting a similar tactic of promotion to make the public aware of how to respond to other, more boring disasters. Originality is dead.
"People were starting to realize they need to work outside the box a little bit and try some new ideas,” Maggie Silver, one of those who created the CDC's zombie campaign, said. “They saw the CDC as an example of something that worked. We’re all trying to get our message out there."