Startup(s): BackPlane

Shortly after his departure from the Apple Board of Directors, Google's former CEO, Eric Schmidt, announced that he would be backing a new social venture with none other than Lady "30 million Twitter Followers" Gaga. When the news first broke, BackPlane was pegged as a social networking site for celebrities, a place where they can communicate on a more focused level about their work, causes, and whatever else it is celebrities need to talk about. However, the site, which has yet to officially launch, says it's a "canvas for self-expression," that "unites people around interests, affinities, and movements." Sounds like every other social network to us.