Date: July 12
Tweeter: @CelebBoutique
Tweet: "#Aurora is trending, clearly about our Kim K inspired #Aurora dress ;)"

We would like to believe that companies hire people that are well-versed in the ins and outs of social media to run their social media properties. That’s obviously not the case for woman’s fashion site Celeb Boutique. When “#Aurora” began trending on Twitter due to the horrific Colorado shooting, the company saw an opportunity to promote a dress that shares the same name as the grieving town. When confronted, Celeb Boutique apologized and blamed the mishap on the fact that its PR is handled outside of the country. Right. Because the U.S. is the only country with Internet.