Date: June 4
Tweet: "The rear looks pretty nice. So does the new Transformer AIO.”
The tech world has already earned a bad rep for being a sexist industry. Asus did little to break the stigma by throwing kerosene onto the fire with its chauvinistic tweet. The company’s social media team thought it was cute to comment on its new Transformer AIO tablet and the booth babe’s shapely figure. Asus pledged it would never happen again. Not the best impression to leave at an IT trade show.