For the London 2012 Summer Olympics, Apple has let loose three new commercials that push the benefits of Apple's software suites. All three feature an Apple Genius explaining how programs like iPhoto, iMovie, and the other iWork programs can basically solve any creative problem. The spots aren't as sharp as past Apple commercials, and sort of bring to mind Dell's "Dude You're Getting a Dell" ad campaign from the early 2000s. You can watch the "Labor Day" commercial above and the other two below. 

"Mayday"
"Basically"

[Apple via The Verge]