Have you been wondering how Marvel was going to respond to DC's successful "New 52" reboot? Well, the latest issue of Entertainment Weekly has your answer. In a story posted over at Comic Book Resources, the special San Diego Comic-Con issue of EW reveals that in the wake of the Avengers vs. X-Men crossover event, Marvel will be launching Marvel NOW—a new direction for the company designed to make its books more accessible to casual fans. 

This new initiative will serve as a soft reboot of many of the company's classic titles. Throughout the month of October, the company will launch a brand-new series at least once a week, and then after that, more series will launch regularly until February. Here are just a few of the titles that CBR is reporting: 

  • Uncanny Avengers by Rick Remender and John Cassaday starring a team composed of Captain America, Wolverine and others from the company's two powerhouse franchises battling the mutant-hating Red Skull.
     
  • All New X-Men by Brian Michael Bendis and Stuart Immonen realigning the mutant team in the wake of AvX as the original five X-Men are mysteriously brought to the present day. This title will launch in November.
     
  • Avengers by Jonathan Hickman and Jerome Opena, which is light on specific details aside from a roster of 18 heroes in a bi-weekly comic that seems to be Hickman-esque rethinking of the Avengers core mission in the vein of the writer's Fantastic Four run.

All of these issues will come complete with newly-redesigned costumes for some of the company's classic heroes as well. We'll have much more information on this new initiative as we get closer to San Diego Comic-Con next weekend. Until then, check out this promotional image that was scanned from EW. How do you like the new look of the Marvel U?

[via CBR, EW