Ashton Kutcher, Kim Kardashian, Leonardo DiCaprio, Justin Timberlake, MC Hammer. The list of celebrities who have either invested heavily in Internet start-ups or created them outright grows by the day. The latest A-lister to lend their name and fame to a fledgling online company is singer/actress/chronic nuptial-vow-giver, Jennifer Lopez.
Ms. Lopez will be teaming up with serial entrepreneur Brian Lee on a t-shirt site called Teeology that will sell limited-edition and basic t-shirts. A job posting for the website calling for graphic designers described Teeology as:
"A fashion-forward luxury tee shirt line, offering shirts for both men and woman, and uniquely incorporating elements of crowd sourcing (think Threadless.com), competition (think American Idol), social networking (think Pinterest), and celebrity (think Shoedazzle.com)."
Brian Lee helped Kim Kardashian launch her woman's shoe site, ShoeDazzle, and, most recently, worked with Jessica Alba on the Honest Company, a website that sells all-natural and organize baby products.
Teeology is rumored to be opening its digital doors within the next few days.
[via Tech Crunch]