Taco Bell took the opportunity to flex last Friday, announcing that over 100 million Doritos Los Tacos have been sold in the past 10 weeks. This is the company’s most successful product rollout ever, which is cause for a nacho-cheese flavored celebration.
In the ever-so-humble announcement, Taco Bell mentions that “McDonald’s sold its first 100 million burgers in 1958—18 years after the first McDonald’s burger stand opened, and three years after Ray Kroc started his first McDonald’s franchise.” Shots fired.
No word on whether or not the Doritos Los Tacos will join the Crunchwrap, Taco Bell’s previous prized product launch, as a permanent item on the menu. However, as promised, more Doritos shell flavors are on the way.