Rihanna is no stranger to provocative imagery— anyone who follows her Twitter account, let alone her career— knows this.

But the singer has really taken it to the next level now, as she sits naked on a billboard in Times Square, advertising Rebelle perfume.

"My new fragrance is about taking control but still being a lady," Rihanna said recently. "There’s a feminine, romantic element to the fragrance — but there’s also a defiant quality in it. I love its duality."

Sure, we were thinking exactly that when we saw the billboard.

[Daily Mail]