When Kanye and Hov wanted to play their collaborative album for NY-area press, the duo rented out the Planetarium at the American Museum of Natural History. With that in mind, it shouldn't be much of a surprise to hear that Mr. West had a huge pyramid-shaped seven-screen pavilion built solely for the premier of his short film, Cruel Summer, at the 2012 Cannes Film Festival.
The 200-person theater was the brainchild of Kanye's new creative agency, DONDA. It was designed and built in conjunction with New York-based architectural firm OMA and designer Shohei Shigematsu. The film, which was specially made for this theater, was projected onto the seven 17' x 17' screens by a custom seven-camera system.
After seeing this, we really want to see what Kanye has in mind for an amusement park.
