We hope you weren't waiting for G.I. Joe: Retaliation to hit theaters next month because Paramount just delayed the film's release until March 29, 2013 so the studio could convert the movie to 3D, according to Deadline. This is one of the first times a high-profile blockbuster has been delayed so close to its planned release. This means that Paramount already spent millions on advertising for the movie's initial release date, and now it's going to have to do the same thing all over again in a few months.
“We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally,” one of the studio execs told the site. “Jim Cameron did all of Titanic‘s 3D in post — and look how well that movie turned out.”
As usual, this all comes down to money. With The Avengers making serious bank because of inflated 3D ticket prices, Paramount felt the need to get into the game by slapping some post-production 3D onto G.I. Joe as well. The only question is: will audiences wait another nine months to see the movie? And how confused will people be, considering that there are already G.I. Joe billboards around the country advertising the movie's release next month?
There is some good news that came out of this potential debacle, though. Universal Pictures has moved Seth MacFarlane's highly-anticipated comedy, Ted, up two weeks to occupy the release date that G.I. Joe: Retaliation once reserved. So now, Ted will hit theaters on June 29, as opposed to July 13.