Last week, Paramount made the shocking call to delay G.I. Joe: Retaliation from June 29 to March 29, 2013. The official reason was so that the studio could convert the movie to 3D, thus making it possible to charge more for tickets. But remember, official words usually mask the truth, and Deadline is now reporting that the 3D conversion is just one of the reasons why Joe won't be coming out this year.
Apparently the studio became very nervous after the movie scored poorly during test screenings for audiences. This shouldn't come as much of a surprise for people who saw the original, but in a summer with heavy competition, Retaliation wouldn't stand a chance against the likes of The Dark Knight Rises and The Amazing Spider-Man, which was set to come out just five days after Joe.
And, as usual, the move could also be blamed squarely on Channing Tatum. Hollywood's lovable wooden caricature has recently caught fire in Tinseltown after his performances in 21 Jump Street and The Vow; unfortunately, he was supposed to be killed off rather quickly in Retaliation. Now the studio has ordered a whole mess of reshoots designed to highlight his character more and hopefully present a movie that scores higher with audiences.
Will G.I. Joe: Retaliation be ale to get audiences hyped for a second time for its new release date of March 29, 2013? We have a long time to wait and see.