Facebook’s business model, predicated on questionable ad revenue streams, isn’t inspiring much confidence these days. Perhaps that’s why Facebook decided to announce its partnership with TBS last night. The social network will leverage its 900 million users in the promotion and distribution of branded comedy videos, produced in conjunction with TBS and DumbDumb, a creative agency by Arrested Development’s Jason Bateman and Will Arnett.
The real innovator here looks to be TBS. Aiming to offer advertisers more platforms for their content, the channel will also air TV spots pushing viewers to brands’ social media platforms. It struck a similar deal with Funny Or Die and Adult Swim earlier this month.
As for Facebook, if this is the first big move in an effort to stem the tide of the IPO shitstorm, the immediate future doesn’t look too promising for them financially.