The news of a new OS—and a very promising one in the form of BB10, at that—will of course bring some positive attention to a struggling BlackBerry, but a wealth of alluring new apps won’t be immediate due to RIM’s shrinking mobile market share. Therefore, BlackBerry has put the power in the hands of the user, with its new App Generator. Using the Mippin app creation platform, users can build apps from their content (photos, etc.), integrated with BBM, with no complicated submission process a la the App Store. The software is limited to devices with BlackBerry 5 or higher, with BB10 compatibility coming soon.