"Vodkas with character already have a rich and beautiful mouth feel, texture, and weight to them, so by just adding a couple ingredients you can make a great drink without having to work too hard. Treat it like cooking—you don't want to start with shoddy ingredients. A lot of journalists actually say, 'Oh, you can do anything with vodka, it's the most forgiving spirit.' That's not necessarily incorrect, but to get the best out of the spirit, you should do very little. Add a splash of tonic, some freshly squeezed lime juice, and that's it."