3. Kim Kardashian
Occupation: Socialite/Reality TV Star
When people talk about someone who's "famous for being famous" they might as well just refer to them as a Kim Kardashian. Complex took a chance in 2007 by putting Kim on the cover, when she was just Paris Hilton's curvaceous BFF, and since then she's been a tabloid mainstay. Yes, you all should be tipping your fitteds to us. With her signature rump, it's easy to see how she got to #3 without doing anything at all.
DECADE ACHIEVEMENT: Scored $5 million after settling a lawsuit over her infamous sex tape, has her own E! reality show, two-time Complex cover girl and had one of the most talked-about marriages in recent history.