74. Aubrey O'Day
Occupation: Singer/Reality TV Star
Aubrey came out of nowhere to parlay a MTV reality-show role into a couple platinum albums with Danity Kane and tabloid infamy. Her whole persona as a floozy is as calculated as a rapper's hard act for the cameras. We know the real deal-and we could care less, as long as she keeps playing the "uninhibited" card.
DECADE ACHIEVEMENT: Appearing on one of the most controversial (but ASME nominated!) Complex covers of all time.