No, you're eyes are not deceiving you. That is, in fact, a cheeseburger stuffed into a can. This is the creation of Trek'n Eat, a company that specializes in making food for the outdoor activity lovers. If you're out in the wilderness and craving a cheeseburger, they've got you covered.
Check out their website if you're interested. They have a variety of meat and vegetarian dishes, as well as snacks and desserts.