In a move to better accommodate and capitalize upon our collective A.D.D., more and more performance theaters are beginning to reserve sections for “tweet seats,” where customers can tweet, text, e-mail, etc. to their heart’s content. The people who actually care to see the performances will now have to persecute tech addicts from afar.
Much of the plan boils down to marketing strategies, with theater managers hoping to get some social media buzz going in-performance. Of course, they’ve failed to consider the needs of the actual performers (I’m sure constant chatter and the glow of a hundred smartphones will be a welcome distraction a la Christian Bale).
If the endgame is simply more ticket sales, selling booze inside seems a far better idea.