RICH ANTONIELLO, CEO & Publisher: “I came from a publishing background, but this magazine was run by a retail company that believed in boot-strapping to an insane degree. We had to make wine out of water.”

MATT DOYLE: “It was always interesting bringing two people from different worlds together. Whether it was Dale Earnhardt Jr. and Ludacris, or Xzibit and Tony Hawk. We had Bowie and Mos Def together—they got along really well. Mos Def can get along with anyone.”

RICH ANTONIELLO: “We made things much harder for ourselves with the double covers. It’s tough enough to book one cover and do it well, but Marc wanted to show two people from different backgrounds on the guys cover, and then we still had to book the girl cover.”