CHERYL LOMAGLIO, Administrations Director: “The early days were very intense for obvious reasons. We had that feeling, like, They can still pull out the rug from underneath us. Print is expensive, and we were bleeding money. Everybody was walking around on eggshells: ‘Are we going to get fired?’
“We finally got the prototype out, and immediately did the first issue for May of ’02. It was like giving birth. Everything that could go wrong did. When we printed our insert cards the truck driver got into an accident. We were like, ‘Oh my God, the first issue hex!’ Then our server freakin’ blew up, so we lost all the data. I thought the art director was going to jump out the window.”
Before Gwen Stefani officially went solo, Complex had eyes for No Doubt's lead singer. Hollaback, girl!