On the Rocks: 20 Mad Men-Inspired Reasons to Drink

Don Draper and friends set the standard when it comes to boozing for the right reasons.

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Complex Original

Image via Complex Original

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This Sunday, March 25, the fifth season of Mad Men begins. What can we guarantee about the experience? Not much in terms of plot developments; however, you can be sure that something terrible will befall a character and that that character will then drink because of it. This is certain.

From death to birthday parties, Mad Men regularly presents the viewer with situations that demand a coping mechanism: alcohol. These characters drink, so much in fact that we took it upon ourselves to document all instances of alcohol shown on screen in Matthew Weiner's world—but that's another story. 

For now, just enjoy these 20 Mad Men-inspired reasons to drink.

Because you're hosting a child's birthday party

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Because you're about to be fired

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Because you're watching political coverage

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Because your secret identity has been discovered

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Because a woman is crying

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Because you finally bought that Caddie

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Because your dad died in a plane crash

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Because you pissed your pants at work

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Because you're driving to the beach (to cheat on your wife)

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Because you got the office you always deserved

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Because you're throwing away your inheritance

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Because you're cleaning your pipe

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Because you're in a dream

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Because you assaulted a German au pair

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Because you're reading Ebony, chilling

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Because you had to take your medicine

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Because you're going to be with a prostitute

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Because you blew a deal with the Japanese

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Because you're on a bender

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Because of Vietnam

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